DIGITAL MARKETING & SALES
More than traffic. A clearer path from inquiry to tour.
I help senior living communities align their digital presence, lead-generation campaigns and admissions processes so marketing activity connects to measurable business goals.
Integrated growth services
SEO and local visibility
Service-page strategy, location-specific content, search visibility and Google Business Profile coordination.
Paid search and campaign measurement
Google Ads planning, campaign landing pages, lead-source attribution and performance review, with a focus on inquiry quality—not clicks alone.
CRM and sales process alignment
Lead routing, timely follow-up, pipeline visibility, call tracking and practical admissions reporting.
Website and marketing oversight
One coordinated strategy across messaging, content, digital channels, conversion paths and community goals.
Who I work with
Independent senior living communities seeking a better website or stronger marketing execution, and owners or operators managing multiple communities who need a coordinated digital and sales strategy.