Selected professional work
Websites designed to connect communities with families.
Explore selected senior living website and marketing initiatives I have helped lead through my professional roles. Click a preview to visit the live website.
Gold Choice Senior Living
Deltona & Ormond Beach, Florida
Website content and user experience improvements, service-specific pages, inquiry pathways, CRM lead capture, call tracking, and search visibility initiatives.
My role: Website and digital strategy work within a broader regional senior living leadership position.
Earlier website — archival evidence
Gold Choice’s WordPress history includes homepage revisions from 2020 and February 2025, predating the 2026 updates. Its media library also retains site imagery uploaded in 2015. These confirm earlier site content and assets, but a faithful visual screenshot of the original homepage could not be recovered from the public archives during this review.
Current experience: Community-specific information, stronger inquiry pathways, updated service content, CRM routing and call-tracking initiatives.
Explore an older Gold Choice community page (live content; not a dated screenshot).
The Canopy at Azalea Grove
Valdosta, Georgia
Website redesign and content development, assisted living and memory care pages, brochure and inquiry forms, analytics, CRM coordination, and digital advertising support.
My role: Website development and digital marketing initiatives carried out in a professional leadership capacity.
Website design comparison
The legacy-style page emphasizes upscale assisted living, while the current site makes care options, respite, memory care, therapy, and inquiry paths clearer. View the legacy-style site.
What makes these projects different?
My approach connects the website experience with the admissions workflow. Beyond visual design, I consider inquiry capture, lead ownership, response processes and the questions families ask when exploring senior living care.
These are selected projects completed in professional roles, not representations of independent consulting client engagements. Performance metrics are shared only when verified and approved.